The BrandRally

a BrandBase Production

The BrandRally: a rally race at the Cannes Lions Festival for people in the advertising industry. Where everything is arranged for your convenience. Even the car. Which car you will drive is determined by luck: a draw before the race starts. You end up driving any vehicle ranging from a Ferrari to a Cadillac and everything in between. That's the joke. The route leads through the winding roads of the French Riviera and a lush lunch is included. The BrandRally starts and finishes at the Boulevard.

The BrandRally is the brainchild of Amsterdam based advertising agency BrandBase to spice up Cannes’ legendary advertising festival. This is the first year where agencies and brands can sign up…

The BrandRally includes

  • A kick-ass rally in and around Cannes
  • A splendid and unusual, advertising networking occasion ;-)
  • One car per team (2 persons) determined by lucky draw
  • A lush lunch in a rustic vineyard
  • Starting photo of your team and car
  • Pretty Girls at the starting grid

The Cars

  1. Ferrari F458 Spider
  2. Cadillac Eldorado
  3. Lancia RACC
  4. Fiat Spider 124
  5. Cadillac Deville
  6. Ford Mustang
  7. Morgan Roadster 1987
  8. Mitsubishi Lancer EVO 9
  9. Jaguar XK 1956
  10. Ford Mustang 1968

Participants pay € 1,195.- per team (2 persons)

"' May the best team win ' " Marvin Pupping
About BrandBase

BrandBase is een fullservice creative agency en werkt onder meer voor Shell, ABN AMRO, WNF, Bijenkorf en Schiphol. BrandBase is grondlegger van brand activation in Nederland: We maken activerende campagnes die inspireren, beïnvloeden en gedeeld worden. Digital, film, video, promoties, premiums, reclame, sponsoring, PR en events: we gebruiken elk middel om het doel te bereiken. Dat is waar we goed in zijn. En dat is hoe we samen met onze klanten succesvolle merken bouwen. Do instead of talk.