Lightning-fast holidays are coming with the KPN 4G-Petes
05 DECEMBER 2013, AMSTERDAM
SummaryYou can also go to KPN for your holiday gifts! All shopping streets with a KPN store saw the frenzied activity of the fastest ‘Petes’ in the Netherlands: the 4G-Petes. This modern variation on the Dutch tradition created spectacular attention to the KPN-store activation. The shopping public was encouraged to fill out their holiday wish list with a top 3 of their most favorite presents. Random winners will be chosen from this list and the winners will be made public during Saint Nicholas and Christmas.
The Dutch shopping streets see their busiest traffic during the holidays, but the shopping public is not always aware of the possibility of doing their holiday shopping at the KPN store. That is why KPN decided to have a special holiday shop activation that gave the public the chance to win fantastic gifts from a special KPN wish list.
The activity generated by the lightning-fast 4G-Petes made for a fun dynamic in the streets, which made sure that the KPN stores were well-visited by the shopping public.
The wish list promotion will run until the 24th of December. During the run-up to Christmas, the KPN stores will be in the center of another striking campaign as the 4G-Santa Clauses take to the streets. So stay alert, because you’ll miss them before you know!
BrandBase is een fullservice creative agency en werkt onder meer voor Shell, ABN AMRO, WNF, Bijenkorf en Schiphol. BrandBase is grondlegger van brand activation in Nederland: www.brandactivation.com. We maken activerende campagnes die inspireren, beïnvloeden en gedeeld worden. Digital, film, video, promoties, premiums, reclame, sponsoring, PR en events: we gebruiken elk middel om het doel te bereiken. Dat is waar we goed in zijn. En dat is hoe we samen met onze klanten succesvolle merken bouwen. Do instead of talk.