Activation agency BrandBase develops its new office as a hotel

Work in a hotel lobby, every day

Where do you go when you want to get things done? Curiously “at the office” is not among the top 5 answers. That was the reason for activation agency BrandBase to develop its new office as a hotel. With a lobby, a large open kitchen and a bar. The hotel is not the first noteworthy BrandBase office. The agency trades its well-known Pallet Project office, designed with 274 pallets, for this hotel at the Danzigerkade.

Hotel concept

Ask people where they go to get work done and answers will be diverse. Curiously ‘at the office’ is not a common answer. Research shows that people find a train, or a hotel lobby ideal to dig into their work.

These results inspired activation agency BrandBase to change their approach for the design of their new office completely. The outcome: a hotel that closely fits the BrandBase philosophy of ‘we make people smile’.

Besides their regular workplace, BrandBase employees get work done in the lobby, a large open kitchen or the bar. Changing concepts, such as the Lunch & Learn educational lunches or the Brand & Breakfast concept reviews with clients, keep the hotel lively.


Interior designer at Bricks Amsterdam, James van der Velden balances the interior design of the hotel with vintage and new materials.

Director Marvin Pupping: “After the Pallet Project, we, again, wanted a unique idea for our new headquarters at the Danzigerbocht. We believe we achieved just that, with this wonderful open workspace. Everybody has his own spot and can use any other place to get things done. In the kitchen, the bar, the lobby and soon also our on roof terrace – with a breathtaking view.

Our clients too will use this hotel to get things done. And associations like VEA, ADCN or Jonge Honden. We gladly share our inspiring workplaces with others.”

About Brandbase

BrandBase is the leading brand activation agency in the Netherlands and creates and produces brand activation campaigns for Shell, ING, Marktplaats, KPN, Meeùs, ANWB and many other clients.

Concept: BrandBase
Architects: Dedato
Interior design: Bricks Amsterdam
Photo credits: Between-Walls
Location: Danzigerkade 2E, Amsterdam
Surface: 420 m2

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About BrandBase

BrandBase is the leading brand activation agency in the Netherlands. We create and produce brand activation campaigns, premiums, events, websites, displays, video and radio commercials for Shell, ING, Marktplaats, KPN, Meeùs and many other clients.


Brand promises are more quickly debunked than they were before. People want proof. Stating a claim is simply not enough; it must be backed up by evidence. That is why BrandBase has turned traditional advertising on its head and always takes evidence as its departure point. We are convinced this is the way to make brands stronger, but only if the evidence is communicated effectively. A case in point is our Shell V-Power Looping.