NPO 3FM BoomBoxBikes roam the streets of Amsterdam

BrandBase surprises Amsterdam Dance Event visitors with a booming campaign for NPO 3FM

20 OCTOBER 2014, AMSTERDAM, THE NETHERLANDS
Summary
NPO 3FM wants to make itself heard during the Amsterdam Dance Event. That is why BrandBase invented the NPO 3FM BoomBoxBikes: phat sound systems that bike through town. With twenty speakers on each BoomBoxBike, NPO 3FM makes the streets of Amsterdam dance during the Amsterdam Dance Event 2014.


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From 15 to 19 October, Amsterdam is the dance capital of the world. With shows throughout the city and visitors who bike or walk from club to club. NPO 3FM makes sure the dance party never stops. Because with four BoomBoxBikes, BrandBase brings the festival to the streets.

During the Amsterdam Dance Event, the NPO 3FMBoomBoxBikes ride through the capital and create dozens of pop-up-parties at, among others, the Rembrandtplein and the Leidseplein. A ‘spot and win’-promotion supports the campaign: visitors who spot a BoomBoxBike have a chance to win all-access-tickets for the Amsterdam Dance Event.

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About BrandBase

BRANDBASE BRAND ACTIVATION
BrandBase is the leading brand activation agency in the Netherlands. We create and produce brand activation campaigns, premiums, events, websites, displays, video and radio commercials for Shell, ING, Marktplaats, KPN, Meeùs and many other clients.

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Brand promises are more quickly debunked than they were before. People want proof. Stating a claim is simply not enough; it must be backed up by evidence. That is why BrandBase has turned traditional advertising on its head and always takes evidence as its departure point. We are convinced this is the way to make brands stronger, but only if the evidence is communicated effectively. A case in point is our Shell V-Power Looping. 

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