The BrandRally

a BrandBase Production

The BrandRally: a rally race at the Cannes Lions Festival for people in the advertising industry. Where everything is arranged for your convenience. Even the car. Which car you will drive is determined by luck: a draw before the race starts. You end up driving any vehicle ranging from a Ferrari to a Cadillac and everything in between. That's the joke. The route leads through the winding roads of the French Riviera and a lush lunch is included. The BrandRally starts and finishes at the Boulevard.

The BrandRally is the brainchild of Amsterdam based advertising agency BrandBase to spice up Cannes’ legendary advertising festival. This is the first year where agencies and brands can sign up…

The BrandRally includes

  • A kick-ass rally in and around Cannes
  • A splendid and unusual, advertising networking occasion ;-)
  • One car per team (2 persons) determined by lucky draw
  • A lush lunch in a rustic vineyard
  • Starting photo of your team and car
  • Pretty Girls at the starting grid

The Cars

  1. Ferrari F458 Spider
  2. Cadillac Eldorado
  3. Lancia RACC
  4. Fiat Spider 124
  5. Cadillac Deville
  6. Ford Mustang
  7. Morgan Roadster 1987
  8. Mitsubishi Lancer EVO 9
  9. Jaguar XK 1956
  10. Ford Mustang 1968

Participants pay € 1,195.- per team (2 persons)

"' May the best team win ' " Marvin Pupping
About BrandBase

We create big & bold experiences to make brands more successful

BrandBase is a global full-service, creative production company renowned for brand experiences. We create big and bold concepts that enable brands to dare more, do more and achieve more by leveraging the power of brand-owned experiences. Our campaigns, events and experiences are carefully crafted to consistently amaze, surprise & engage audiences around the world, making the brands we work for more successful. We have delivered measurable increases in awareness, preference and sales for the likes of Shell, ING, Heineken, Amsterdam Airport Schiphol, ABN AMRO and WWF.