Activation agency BrandBase develops its new office as a hotel

Work in a hotel lobby, every day

Where do you go when you want to get things done? Curiously “at the office” is not among the top 5 answers. That was the reason for activation agency BrandBase to develop its new office as a hotel. With a lobby, a large open kitchen and a bar. The hotel is not the first noteworthy BrandBase office. The agency trades its well-known Pallet Project office, designed with 274 pallets, for this hotel at the Danzigerkade.

Hotel concept

Ask people where they go to get work done and answers will be diverse. Curiously ‘at the office’ is not a common answer. Research shows that people find a train, or a hotel lobby ideal to dig into their work.

These results inspired activation agency BrandBase to change their approach for the design of their new office completely. The outcome: a hotel that closely fits the BrandBase philosophy of ‘we make people smile’.

Besides their regular workplace, BrandBase employees get work done in the lobby, a large open kitchen or the bar. Changing concepts, such as the Lunch & Learn educational lunches or the Brand & Breakfast concept reviews with clients, keep the hotel lively.


Interior designer at Bricks Amsterdam, James van der Velden balances the interior design of the hotel with vintage and new materials.

Director Marvin Pupping: “After the Pallet Project, we, again, wanted a unique idea for our new headquarters at the Danzigerbocht. We believe we achieved just that, with this wonderful open workspace. Everybody has his own spot and can use any other place to get things done. In the kitchen, the bar, the lobby and soon also our on roof terrace – with a breathtaking view.

Our clients too will use this hotel to get things done. And associations like VEA, ADCN or Jonge Honden. We gladly share our inspiring workplaces with others.”

About Brandbase

BrandBase is the leading brand activation agency in the Netherlands and creates and produces brand activation campaigns for Shell, ING, Marktplaats, KPN, Meeùs, ANWB and many other clients.

Concept: BrandBase
Architects: Dedato
Interior design: Bricks Amsterdam
Photo credits: Between-Walls
Location: Danzigerkade 2E, Amsterdam
Surface: 420 m2

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About BrandBase

We create big & bold experiences to make brands more successful

BrandBase is a global full-service, creative production company renowned for brand experiences. We create big and bold concepts that enable brands to dare more, do more and achieve more by leveraging the power of brand-owned experiences. Our campaigns, events and experiences are carefully crafted to consistently amaze, surprise & engage audiences around the world, making the brands we work for more successful. We have delivered measurable increases in awareness, preference and sales for the likes of Shell, ING, Heineken, Amsterdam Airport Schiphol, ABN AMRO and WWF.