NPO 3FM BoomBoxBikes roam the streets of Amsterdam

BrandBase surprises Amsterdam Dance Event visitors with a booming campaign for NPO 3FM

NPO 3FM wants to make itself heard during the Amsterdam Dance Event. That is why BrandBase invented the NPO 3FM BoomBoxBikes: phat sound systems that bike through town. With twenty speakers on each BoomBoxBike, NPO 3FM makes the streets of Amsterdam dance during the Amsterdam Dance Event 2014.

Watch the video

From 15 to 19 October, Amsterdam is the dance capital of the world. With shows throughout the city and visitors who bike or walk from club to club. NPO 3FM makes sure the dance party never stops. Because with four BoomBoxBikes, BrandBase brings the festival to the streets.

During the Amsterdam Dance Event, the NPO 3FMBoomBoxBikes ride through the capital and create dozens of pop-up-parties at, among others, the Rembrandtplein and the Leidseplein. A ‘spot and win’-promotion supports the campaign: visitors who spot a BoomBoxBike have a chance to win all-access-tickets for the Amsterdam Dance Event.

Download PDF
Download PDF
About BrandBase

Successful brands Do instead of Talk. We are a prize-winning full-service creative production company. In close partnership with our clients, we build successful brands with vision, integrity, and purpose. We have a strong international presence with offices in six countries.