NPO 3FM BoomBoxBikes roam the streets of Amsterdam
BrandBase surprises Amsterdam Dance Event visitors with a booming campaign for NPO 3FM
20 OCTOBER 2014, AMSTERDAM, THE NETHERLANDS
SummaryNPO 3FM wants to make itself heard during the Amsterdam Dance Event. That is why BrandBase invented the NPO 3FM BoomBoxBikes: phat sound systems that bike through town. With twenty speakers on each BoomBoxBike, NPO 3FM makes the streets of Amsterdam dance during the Amsterdam Dance Event 2014.
From 15 to 19 October, Amsterdam is the dance capital of the world. With shows throughout the city and visitors who bike or walk from club to club. NPO 3FM makes sure the dance party never stops. Because with four BoomBoxBikes, BrandBase brings the festival to the streets.
During the Amsterdam Dance Event, the NPO 3FMBoomBoxBikes ride through the capital and create dozens of pop-up-parties at, among others, the Rembrandtplein and the Leidseplein. A ‘spot and win’-promotion supports the campaign: visitors who spot a BoomBoxBike have a chance to win all-access-tickets for the Amsterdam Dance Event.
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BrandBase is a global full-service, creative production company renowned for brand experiences. We create big and bold concepts that enable brands to dare more, do more and achieve more by leveraging the power of brand-owned experiences. Our campaigns, events and experiences are carefully crafted to consistently amaze, surprise & engage audiences around the world, making the brands we work for more successful. We have delivered measurable increases in awareness, preference and sales for the likes of Shell, ING, Heineken, Amsterdam Airport Schiphol, ABN AMRO and WWF.